Not a website redesign. A workflow application for a business where minutes matter.

The business runs on minutes. The website ran on inertia.

Executive search at RSI's level is a real-time business. A partner calls with a slot to fill, candidates are already moving inside other processes, and the firm has a narrow window to put the right person in front of the right hiring manager. Speed, Agility, Accuracyisn't a tagline the firm prints on collateral; it's the operating standard the team is measured against every day.

RSI has placed talent at Eurofins, Danaher, Ecolab, Purolite, Emergent BioSolutions, and Stonyfield. Names that take years to earn the right to put on a page. But the prior site was a Wix-era template that couldn't do anything the firm actually needed it to do: surface a candidate the second a partner asks, route inquiries by specialty, hold private content for a search in motion, or carry the workflows the team runs by email today.

The brief was less “redesign the homepage” and more make the website do real work for a business measured in minutes.

Build a site that doubles as a workflow tool.

We treated the engagement as product engineering for a recruiting firm, not a marketing-site rebuild. The public site is the visible piece; the architecture underneath is set up to carry the operational workflows the team runs every day.

What ships now, and what the platform is built to absorb:

• Specialty pages that route real intent. The four regulated sectors RSI actually places into get their own pages, with structured fields behind them so partner inquiries land categorized by sector and role from the first message.
• A candidate / partner surface, not a brochure. Interview Prep, testimonials by role, and specialty depth replace the old generic pitch. The same components support gated content for active searches when the firm wants to share shortlists with a partner privately.
• Speed measured at the layout level.Sub-second route transitions, no carousels, no auto-playing video, no third-party scripts on the critical path. The site doesn't make the team wait.
• A workflow runway. Authentication, role-based access, and structured data scaffolded in so future iterations (a partner portal, candidate intake, internal pipeline views) ship without re-platforming.

A React application chosen for what it can become, not just what it ships today.

Stack: Next.js 16 (App Router) + TypeScript + Tailwind, MDX for the blog and interview-prep library, Vercel hosting. Editorial content lives next to the code so the team can update either from a single repo without a third-party CMS in the loop.

More important than the surface stack: the app is structured the way a product is. Authentication, role-based routes, server actions for inbound forms, and a typed data layer are all already wired up. Adding a partner-only shortlist view, an internal candidate pipeline, or a private brief surface is a feature ticket, not a re-platform.

Performance budget held: the homepage hero is one fixed image and a serif webfont subset. No carousels, no auto-playing video, no third-party scripts on the critical path. Speed is part of the brand promise; the layout has to keep up.